EDITOR'S NOTE: This article has been updated with new information.
A local group seeking to sponsor this year’s Milton Santa Claus Parade is expressing disappointment over what they describe as “unfair” treatment from the organizing committee.
Milton Says No, a grassroots organization opposing the location of CN’s intermodal terminal, began raising funds after learning that CN would be the main sponsor for the popular annual event.
“That was really disappointing to us,” said director Stacey Newman. “Having said that, we also understand that to put on these events, you require sponsorship; they're expensive. So our team thought that rather than create division within the community, which we absolutely don't want to do, that we would offer to replace CN’s sponsorship.”
The group also proposed an alternative solution by offering to become a co-title sponsor and have submitted the application to become a platinum sponsor, which requires a $2,000 donation. A GoFundMe campaign has only raised about $1,300 so far, and Newman and her husband have committed to covering any shortfall.
Despite this, the group said they have yet to receive any acknowledgement from the parade committee.
“They're effectively ignoring us,” Newman said, explaining that they have reached out through multiple channels, including email, phone calls and Facebook. “They're just not responding to us, which is very disappointing and frustrating.”
In response to questions from MiltonToday, the parade committee stated that they have “established a clear policy prohibiting any political affiliations, campaigning or displays during the event.”
“This rule is implemented to maintain the festive, joyful and inclusive spirit that the parade is known for, ensuring that the focus remains on celebrating the holiday season with the entire community. By keeping the parade non-political, organizers aim to foster an environment where participants and spectators can come together without division or controversy.
"The policy was put in place because the parade is meant to be a family-friendly event, focused on unity and holiday cheer. Allowing political messaging could detract from the purpose of the parade, which is to spread joy and celebrate the spirit of Christmas. The organizers believe that any form of political display could create unnecessary tension and diminish the overall experience for attendees,” the email stated.
The committee added that CN has been sponsoring the parade for over 20 years, and suggested that Milton Says No was “making the event a political topic, and our committee will not entertain them.”
Newman argued that the parade has already been politicized by accepting sponsorship from a company involved in legal disputes with the community.
“That’s just the reality of it,” she said.
Despite its frustrations, the group has no plans to disrupt the parade.
“We just want to create awareness,” Newman said. “We'll be there handing out candy canes and things like that. It's simply about presence and community spirit.”
While Milton Says No members don't wish to criticize the parade committee, Newman believes they should be given equal opportunity to sponsor the event.
“I think it's only fair to allow us to be a sponsor as well.”